Insights on AI,
Marketing & Growth
Practical strategies, case breakdowns, and no-fluff thinking from the Anth.Tech team.
How to Get Your Business Recommended by ChatGPT and Google's AI
More people are asking AI for recommendations instead of scrolling Google. Here's how to become the business the AI actually names — and why it's different from SEO.
AI Agent vs. Hiring: The Real Cost Comparison
An AI agent and a part-time hire can do overlapping work — but the cost structures aren't close. Here's the honest math, including the costs nobody quotes you.
How We Booked a Contractor 34 Qualified Jobs in 60 Days With Google Ads
A roofing contractor was getting clicks but no calls. We rebuilt the campaign around high-intent search and a fast-response funnel. Here's exactly what changed.
Why Your Business Emails Land in Spam (SPF, DKIM, and DMARC Explained)
If your invoices and quotes keep landing in spam, the cause is almost always missing email authentication. Here's a real failed message, why it failed, and how to fix it.
Domain and Hosting, Demystified: What You're Actually Paying For
Domain, DNS, hosting, SSL — the words get used interchangeably and they're not the same thing. Here's what each one actually does, and what you should be paying for it.
What Is an AI Agent — And Why Your Business Probably Needs One
Everyone's talking about AI, but most businesses don't know the difference between a chatbot, an AI assistant, and an AI agent. Here's the honest breakdown.
We Rebuilt Our Website From Scratch — Here's What We Learned
Our old site didn't represent what we do. Here's why we rebuilt it, what we changed, and the takeaways for any business considering a redesign.
How We Cut a Med Spa's Cost Per Lead by 71% With Facebook Ads
A med spa was paying $31.85 per lead. We got them to $9.06. Here's exactly what we changed and why it worked.