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Insights on AI,
Marketing & Growth

Practical strategies, case breakdowns, and no-fluff thinking from the Anth.Tech team.

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AI Agents

What Is an AI Agent — And Why Your Business Probably Needs One

Everyone's talking about AI, but most businesses don't know the difference between a chatbot, an AI assistant, and an AI agent. Here's the honest breakdown.

Apr 3, 2026·4 min read
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Web

We Rebuilt Our Website From Scratch — Here's What We Learned

Our old site didn't represent what we do. Here's why we rebuilt it, what we changed, and the takeaways for any business considering a redesign.

Mar 20, 2026·3 min read
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Marketing

How We Cut a Med Spa's Cost Per Lead by 71% With Facebook Ads

A med spa was paying $31.85 per lead. We got them to $9.06. Here's exactly what we changed and why it worked.

Mar 10, 2026·3 min read